ADDING EXPLANATORY VARIABLES TO A CONSUMER PURCHASE BEHAVIOR MODEL - AN EXPLORATORY-STUDY

被引:52
作者
JONES, JM [1 ]
ZUFRYDEN, FS [1 ]
机构
[1] UNIV SO CALIF,GRAD SCH BUSINESS ADM,LOS ANGELES,CA 90007
关键词
D O I
10.2307/3150530
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:323 / 334
页数:12
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