THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING

被引：186

作者：

BASS, FM ^{[1
]}

机构：

[1] PURDUE UNIV,KRANNERT GRAD SCH IND ADM,LAFAYETTE,IN 47907

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 01期

关键词：

D O I：

10.2307/3150989

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 20

页数：20

共 17 条

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[3] EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE [J].

BASS, FM ;

LEHMANN, DR ;

PESSEMIE.EA .

BEHAVIORAL SCIENCE, 1972, 17 (06) :532-&

[4]

BASS FM, CONTROLLING NOISE MA

[5]

Ehrenberg A. S. C., 1972, REPEAT BUYING

[6]

EHRENBERG ASC, 1966, MAR ROY STAT SOC

[7]

ENGEL JF, 1968, CONSUMER BEHAVIOR

[8] EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR [J].

FARLEY, JU ;

RING, LW .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) :427-438

[9]

FARLEY JU, CONTROLLING NOISE MA

[10] ENTROPY MODEL OF BRAND PURCHASE BEHAVIOR [J].

HERNITER, JD .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) :361-375

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