IDENTIFYING DEAL PRONE SEGMENT

被引：176

作者：

BLATTBERG, R

BUESING, T

PEACOCK, P

SEN, S

机构：

[1] WAKE FOREST UNIV,WINSTON SALEM,NC 27109

[2] UNIV ROCHESTER,ROCHESTER,NY 14627

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 03期

关键词：

D O I：

10.2307/3150585

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：369 / 377

页数：9

共 14 条

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[6]

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KUNREUTHER, H .

JOURNAL OF BUSINESS, 1973, 46 (03) :368-383

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