MARKET SEGMENTATION USING MODELS OF MULTIDIMENSIONAL PURCHASING BEHAVOIR

被引：48

作者：

BLATTBERG, RC ^{[1
]}

SEN, SK ^{[1
]}

机构：

[1] UNIV CHICAGO, GRAD SCH BUSINESS, CHICAGO, IL 60637 USA

来源：

关键词：

D O I：

10.2307/1250387

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：17 / 28

页数：12

共 35 条

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[2] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J].

BASS, FM ;

TIGERT, DJ ;

LONSDALE, RT .

[3] FORMAL MODELS OF CONSUMER BEHAVIOR - CONCEPTUAL OVERVIEW [J].

BETTMAN, JR ;

JONES, JM .

[4]

BLATTBERG RC, TO BE PUBLISHED

[5]

BLATTBERG RC, 1974, MARKET SEGMENTS STOC

[6]

Brown G. H., 1952, ADVERTISING AGE 0609, P53

[7]

BROWN GH, 1953, ADVERTISING AGE 0126, P75

[8]

BROWN GH, 1952, ADVERTISING AGE 0714, P54

[9]

BROWN GH, 1952, ADVERTISING AGE 0901, P44

[10]

BROWN GH, 1952, ADVERTISING AGE 0811, P56