ANALYSIS OF QUALITATIVE DATA IN MARKETING-RESEARCH

被引：71

作者：

GREEN, PE

CARMONE, FJ

WACHSPRESS, DP

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19174

[2] DREXEL UNIV,PHILADELPHIA,PA 19104

[3] AT&T CO- -,DEPT MAKT,RES SECT,NEW YORK,NY

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 01期

关键词：

D O I：

10.2307/3151054

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：52 / 59

页数：8

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