COMPARISON OF 2 LOGIT MODELS IN THE ANALYSIS OF QUALITATIVE MARKETING DATA

被引:23
作者
FLATH, D [1 ]
LEONARD, EW [1 ]
机构
[1] EMORY UNIV, ATLANTA, GA 30322 USA
关键词
D O I
10.2307/3150813
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:533 / 538
页数:6
相关论文
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BERKSON J, 1955, J AM STATISTICAL ASS, V50
[3]   ANALYSIS OF QUALITATIVE DATA IN MARKETING-RESEARCH [J].
GREEN, PE ;
CARMONE, FJ ;
WACHSPRESS, DP .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) :52-59
[4]  
LEONARD EW, 1978, THESIS OKLAHOMA STAT
[5]  
Nerlove M., 1973, UNIVARIATE MULTIVARI