NEW PRODUCT PREANNOUNCING BEHAVIOR - A MARKET SIGNALING STUDY

被引：167

作者：

ELIASHBERG, J

ROBERTSON, TS

机构：

来源：

关键词：

D O I：

10.2307/3172530

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：282 / 292

页数：11

共 43 条

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