PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS

被引：9260

作者：

CHURCHILL, GA

机构：

来源：

关键词：

D O I：

10.2307/3150876

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：64 / 73

页数：10

共 26 条

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FISKE, DW .

[6]

Campbell J.P., 1976, HDB IND ORG PSYCHOL, P185

[7] MEASURING JOB SATISFACTION OF INDUSTRIAL SALESMEN [J].

CHURCHILL, GA ;

FORD, NM ;

WALKER, OC .

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[9]

Cronbach LJ, 1951, PSYCHOMETRIKA, V16, P297

[10]

CZEPEIL JA, 1974, 1974 COMB P CHIC, P119