SHAPING THE ROUTE TO ATTITUDE-CHANGE - CENTRAL VERSUS PERIPHERAL PROCESSING THROUGH COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING

被引：88

作者：

DROGE, C

机构：

来源：

关键词：

D O I：

10.2307/3172605

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：193 / 204

页数：12

共 45 条

[1]

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[2]

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[4]

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[6]

BENTLER PM, 1980, PSYCHOL BULL, V88, P588, DOI 10.1037/0033-2909.107.2.238

[7]

Cacioppo J.T., 1981, ATTITUDES PERSUASION

[8] ATTITUDES AND ATTITUDE-CHANGE [J].

CHAIKEN, S ;

STANGOR, C .

[9] THE INTERACTION OF ADVERTISING AND EVIDENCE [J].

DEIGHTON, J .

DEMIRDJIAN, ZS .