AN EXAMINATION OF COMPARATIVE AND NON-COMPARATIVE TELEVISION COMMERCIALS - THE EFFECTS OF CLAIM VARIATION AND REPETITION ON COGNITIVE RESPONSE AND MESSAGE ACCEPTANCE

被引：126

作者：

BELCH, GE

机构：

来源：

关键词：

D O I：

10.2307/3150974

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：333 / 349

页数：17

共 37 条

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