TELEVISION COMMERCIAL WEAR OUT - AN INFORMATION-PROCESSING VIEW

被引：162

作者：

CALDER, BJ

STERNTHAL, B

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 02期

关键词：

D O I：

10.2307/3150928

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：173 / 186

页数：14

共 20 条

[1]

APPEL V, 1971, J ADVERTISING RES, V11, P11

[2]

APPEL V, 1966, NATIONAL IND C BOARD

[3] EFFECTS OF MESSAGE REPETITION AND POSITION ON COGNITIVE RESPONSE, RECALL, AND PERSUASION [J].

CACIOPPO, JT ;

PETTY, RE .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1979, 37 (01) :97-109

[4]

CALDER B, 1977, 8TH ANN ATT RES C AM

[5]

CALDER B, 1975, ADV CONSUMER RES, V2

[6] INTERPERSONAL INFLUENCE ON CONSUMER-BEHAVIOR - ATTRIBUTION THEORY APPROACH [J].

CALDER, BJ ;

BURNKRANT, RE .

JOURNAL OF CONSUMER RESEARCH, 1977, 4 (01) :29-38

[7] RELATION OF COGNITIVE AND MEMORIAL PROCESSES TO PERSUASION IN A SIMULATED JURY TRIAL [J].

CALDER, BJ ;

INSKO, CA ;

YANDELL, B .

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 1974, 4 (01) :62-93

[8] COMPETENCE, COUNTERARGUING, AND ATTITUDE CHANGE [J].

COOK, TD .

JOURNAL OF PERSONALITY, 1969, 37 (02) :342-&

[9] ADVERTISING WEAROUT - EXPERIMENTAL-ANALYSIS [J].

CRAIG, CS ;

STERNTHAL, B ;

LEAVITT, C .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) :365-372

[10]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

← 1 2 →