THE INTERACTION OF ADVERTISING AND EVIDENCE

被引：142

作者：

DEIGHTON, J

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1984年 / 11卷 / 03期

关键词：

D O I：

10.1086/209012

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：763 / 770

页数：8

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