AN EXPERIMENTAL-STUDY OF CUSTOMER EFFORT, EXPECTATION, AND SATISFACTION

被引：628

作者：

CARDOZO, RN

机构：

来源：

关键词：

D O I：

10.2307/3150182

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：244 / 249

页数：6

共 6 条

[1]

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[3]

CARDOZO RN, 1964, P ED C AM MARKETING

[4]

Festinger L., 1957, THEORY COGNITIVE DIS

[5] CURRENT TRENDS AND ISSUES IN ADAPTATION-LEVEL THEORY [J].

HELSON, H .

[6] EXPECTATIONS, FULFILLMENT, AND MORALE [J].

SPECTOR, AJ .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1956, 52 (01) :51-56