DISSONANCE MODEL IN POST-DECISION PRODUCT EVALUATION

被引：74

作者：

COHEN, JB

GOLDBERG, ME

机构：

[1] UNIV ILLINOIS,URBANA,IL

[2] MCGILL UNIV,MONTREAL,QUEBEC,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1970年 / 7卷 / 03期

关键词：

D O I：

10.2307/3150288

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：315 / 321

页数：7

共 14 条

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[3]

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[9] PERSISTENCE OF RESISTANCE TO PERSUASION INDUCED BY VARIOUS TYPES OF PRIOR BELIEF DEFENSES [J].

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[10] WHEN DISSONANCE FAILS - ON ELIMINATING EVALUATION APPREHENSION FROM ATTITUDE MEASUREMENT [J].

ROSENBERG, MJ .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1965, 1 (01) :28-42

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