SHAPING THE ROUTE TO ATTITUDE-CHANGE - CENTRAL VERSUS PERIPHERAL PROCESSING THROUGH COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING

被引：88

作者：

DROGE, C

机构：

来源：

关键词：

D O I：

10.2307/3172605

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：193 / 204

页数：12

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