THE ROLE OF ATTITUDE TOWARD THE AD AS A MEDIATOR OF ADVERTISING EFFECTIVENESS - A TEST OF COMPETING EXPLANATIONS

被引:1311
作者
MACKENZIE, SB
LUTZ, RJ
BELCH, GE
机构
[1] UNIV FLORIDA, GAINESVILLE, FL 32611 USA
[2] SAN DIEGO STATE UNIV, SAN DIEGO, CA 92182 USA
关键词
D O I
10.2307/3151660
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:130 / 143
页数:14
相关论文
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