A MARKET RESPONSE MODEL FOR COUPON PROMOTIONS

被引：71

作者：

NESLIN, SA ^{[1
]}

机构：

[1] DARTMOUTH COLL,BUSINESS ADM,HANOVER,NH 03755

来源：

MARKETING SCIENCE | 1990年 / 9卷 / 02期

关键词：

D O I：

10.1287/mksc.9.2.125

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：125 / 145

页数：21

共 51 条

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