ATTRACTION VERSUS LINEAR AND MULTIPLICATIVE MARKET SHARE MODELS - AN EMPIRICAL-EVALUATION

被引：49

作者：

BRODIE, R ^{[1
]}

DEKLUYVER, CA ^{[1
]}

机构：

[1] UNIV VIRGINIA,DARDEN GRAD SCH BUSINESS ADM,CHARLOTTESVILLE,VA 22903

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期

关键词：

D O I：

10.2307/3151701

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：194 / 201

页数：8

共 28 条

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