THE EFFECTS OF A DIRECT MAIL COUPON ON BRAND CHOICE BEHAVIOR

被引：121

作者：

BAWA, K

SHOEMAKER, RW

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 04期

关键词：

D O I：

10.2307/3151384

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：370 / 376

页数：7

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