PROMOTER - AN AUTOMATED PROMOTION EVALUATION SYSTEM

被引：69

作者：

ABRAHAM, MM

LODISH, LM

机构：

[1] INFORMAT RESOURCES INC,NEW PROD DEV,PHILADELPHIA,PA

[2] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

MARKETING SCIENCE | 1987年 / 6卷 / 02期

关键词：

D O I：

10.1287/mksc.6.2.101

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：101 / 123

页数：23

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