ISSUES AND ADVANCES IN SEGMENTATION RESEARCH

被引：393

作者：

WIND, Y

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 03期

关键词：

D O I：

10.2307/3150580

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：317 / 337

页数：21

共 120 条

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[3]

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SEN, SK .

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[8] STABILITY OF BENEFIT SEGMENTS [J].

CALANTONE, RJ ;

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[9] COMPARISON OF A SELF-ENUMERATIVE PROCEDURE AND A PERSONAL INTERVIEW - A VALIDITY STUDY [J].

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[10]

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