CRITERIA FOR MARKET-SEGMENTATION STUDIES

被引：3

作者：

BECKWITH, NE

SASIENI, MW

机构：

[1] COLUMBIA UNIV,NEW YORK,NY 10027

[2] UNILEVER LTD,DIV MKT,LONDON,ENGLAND

来源：

关键词：

D O I：

10.1287/mnsc.22.8.892

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：892 / 903

页数：12

共 9 条

[1] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J].

BASS, FM ;

TIGERT, DJ ;

LONSDALE, RT .

[2]

BECKWITH NE, UNPUBLISHED PAPER

[3]

BECKWITH NE, 1975, P BUSINESS ECONOMICS, P112

[4] CONSUMER PURCHASING MODEL WITH ERLANG INTER-PURCHASE TIMES [J].

CHATFIELD, C ;

GOODHARDT, GJ .

[5]

EHRENBERG ASC, 1972, REPEAT BUYING THEORY, P142

[6]

FRANK RE, 1968, APPLICATIONS SCIENCE, P45

[7]

HUANG DS, 1970, REGRESSION ECONOMIC, P65

[8]

Morrison D. G, 1973, MANAGE SCI, V19, P1213

[9]

WILDT AR, 1976, MANAGE SCI, V22