STABILITY OF BENEFIT SEGMENTS

被引：81

作者：

CALANTONE, RJ ^{[1
]}

SAWYER, AG ^{[1
]}

机构：

[1] OHIO STATE UNIV,COLUMBUS,OH 43210

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 03期

关键词：

D O I：

10.2307/3150588

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：395 / 404

页数：10

共 38 条

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[8]

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[9]

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[10]

Fishbein M, 1975, BELIEF ATTITUDE INTE

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