AGGREGATE ADVERTISING MODELS - STATE OF THE ART

被引：304

作者：

LITTLE, JDC

机构：

来源：

OPERATIONS RESEARCH | 1979年 / 27卷 / 04期

关键词：

D O I：

10.1287/opre.27.4.629

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：629 / 667

页数：39

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