SIMULTANEOUS-EQUATION REGRESSION ANALYSIS OF SALES AND ADVERTISING

被引：50

作者：

BASS, FM

PARSONS, LJ

机构：

[1] PURDUE UNIV,KRANNERT GRAD SCH IND ADM,LAFAYETTE,IN

[2] INDIANA UNIV,GRAD SCH BUSINESS,BLOOMINGTON,IN

来源：

关键词：

D O I：

10.1016/0003-6870(69)90003-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：103 / 124

页数：22

共 11 条

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[4]

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[5]

BASS FM, 1967, 176 PURD U KRANN GRA

[6]

Goldberger A. S., 1964, ECONOMETRIC THEORY

[7]

PALDA K, 1964, MEASUREMENT CUMULATI

[8] ADVERTISING AND CIGARETTES [J].

TELSER, LG .

TELSER, LG .

[10]

VIDELE ML, 1957, OP RES, V5, P370