TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT

被引：122

作者：

BASS, FM

CLARKE, DG

机构：

[1] HARVARD UNIV,CAMBRIDGE,MA 02138

[2] PURDUE UNIV,LAFAYETTE,IN 47907

来源：

关键词：

D O I：

10.2307/3149541

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：298 / 308

页数：11

共 18 条

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BASS, FM ;

PARSONS, LJ .

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[5]

BASS FM, 1971, OPERATIONS RESEARCH, V19, P822

[6]

BASS FM, 1970, 287 PURD U KRANN GRA

[7]

BASS FM, 1969, 265 PURD U KRANN GRA

[8] DISCRIMINATION AMONG MECHANISTIC MODELS [J].

BOX, GEP ;

HILL, WJ .

[9]

DHRYMES PJ, 1970, INT ECON REV, V11, P235

[10]

Goldberger A. S., 1964, ECONOMETRIC THEORY