AGGREGATE ADVERTISING MODELS - STATE OF THE ART

被引：304

作者：

LITTLE, JDC

机构：

来源：

关键词：

D O I：

10.1287/opre.27.4.629

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：629 / 667

页数：39

共 75 条

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[54]

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[55]

SAWYER A, 1977, CUMULATIVE ADVERTISI

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[57]

Schmalensee R., 1972, EC ADVERTISING

[58] DYNAMIC OPTIMAL-CONTROL MODELS IN ADVERTISING - SURVEY [J].

SETHI, SP .

[59] OPTIMAL CONTROL OF A LOGARITHMIC ADVERTISING MODEL [J].

SETHI, SP .

[60]

SETHI SP, 1971, 1971 COMB P