THE COUPON-PRONE CONSUMER - SOME FINDINGS BASED ON PURCHASE BEHAVIOR ACROSS PRODUCT CLASSES

被引：150

作者：

BAWA, K

SHOEMAKER, RW

机构：

来源：

JOURNAL OF MARKETING | 1987年 / 51卷 / 04期

关键词：

D O I：

10.2307/1251251

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：99 / 110

页数：12

共 18 条

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