PURCHASING STRATEGIES ACROSS PRODUCT CATEGORIES

被引：22

作者：

BLATTBERG, RC

PEACOCK, P

SEN, SK

机构：

[1] UNIV CHICAGO,CHICAGO,IL 60637

[2] WAKE FOREST UNIV,WINSTON SALEM,NC 27109

[3] UNIV ROCHESTER,ROCHESTER,NY 14627

来源：

JOURNAL OF CONSUMER RESEARCH | 1976年 / 3卷 / 03期

关键词：

D O I：

10.1086/208661

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：143 / 154

页数：12

共 14 条

[1] A THEORY OF THE ALLOCATION OF TIME [J].

BECKER, GS .

ECONOMIC JOURNAL, 1965, 75 (299) :493-517

[2] MARKET SEGMENTATION USING MODELS OF MULTIDIMENSIONAL PURCHASING BEHAVOIR [J].

BLATTBERG, RC ;

SEN, SK .

JOURNAL OF MARKETING, 1974, 38 (04) :17-28

[3] MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J].

BLATTBERG, RC ;

SEN, SK .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) :34-45

[4] BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE [J].

BLATTBERG, RC ;

SEN, SK .

MANAGEMENT SCIENCE SERIES B-APPLICATION, 1975, 21 (06) :682-696

[5]

BLATTBERG RC, 1976, PURCHASE SEGMENTATIO

[6] CORRELATES OF BRAND LOYALTY - SOME POSITIVE RESULTS [J].

CARMAN, JM .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) :67-76

[7]

CUNNINGHAM RM, 1956, HARVARD BUS REV, V34, P116

[8] WHY DOES BRAND LOYALTY VARY OVER PRODUCTS [J].

FARLEY, JU .

JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) :9-14

[9]

Frank R., 1972, MARKET SEGMENTATION

[10]

FREEMAN LC, 1965, ELEMENTARY APPLIED S

← 1 2 →