WHY DOES BRAND LOYALTY VARY OVER PRODUCTS

被引：82

作者：

FARLEY, JU

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1964年 / 1卷 / 04期

关键词：

D O I：

10.2307/3150371

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：9 / 14

页数：6

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JOURNAL OF BUSINESS, 1962, 35 (01) :43-56