CONSUMER CHARACTERISTICS ASSOCIATED WITH DEALING - EMPIRICAL EXAMPLE

被引：70

作者：

MONTGOMERY, DB ^{[1
]}

机构：

[1] STANFORD UNIV, GRAD SCH BUSINESS, DEPT MANAGEMENT, STANFORD, CA USA

来源：

关键词：

D O I：

10.2307/3149741

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：118 / 120

页数：3

相关论文

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Goldberger A. S., 1964, ECONOMETRIC THEORY

[2]

KUEHN AA, 1967, PROMOTIONAL DECISION

[3] SHORT-TERM PRICE AND DEALING EFFECTS IN SELECTED MARKET SEGMENTS [J].

MASSY, WF ;

FRANK, RE .

[4]

MONTGOMERY DB, 1970, J ADVERTISING RES, V10, P26

[5] THE DEAL-PRONE CONSUMER [J].

WEBSTER, FE .

[6]

1962, STUDY COUPONING