WARNING PERSONAL INVOLVEMENT AND ATTITUDE CHANGE

journal abstract: To test the hypothesis that forewarning would facilitate attitude change under conditions of high personal involvement and inhibit change under low involvement, an experiment was conducted in which both forewarning and personal involvement were manipulated in a 2 × 2 design. The interaction was significant and in the expected direction. Unanticipated incidental findings suggested additional complexities with the variable of personal involvement. (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1968 American Psychological Association.