ROLE OF FOREWARNING IN PERSUASIVE COMMUNICATIONS

被引:52
作者
KIESLER, CA
KIESLER, SB
机构
来源
JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY | 1964年 / 68卷 / 05期
关键词
D O I
10.1037/h0042145
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
引用
收藏
页码:547 / 549
页数:3
相关论文
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[2]  
Festinger L., 1957, THEORY COGNITIVE DIS
[3]   The Influence of Source Credibility on Communication Effectiveness [J].
Hovland, Carl I. ;
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PUBLIC OPINION QUARTERLY, 1951, 15 (04) :635-650