THE EFFECTS OF FREQUENCY KNOWLEDGE ON CONSUMER DECISION-MAKING

被引:157
作者
ALBA, JW
MARMORSTEIN, H
机构
关键词
D O I
10.1086/209089
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:14 / 25
页数:12
相关论文
共 21 条
[1]   DIMENSIONS OF CONSUMER EXPERTISE [J].
ALBA, JW ;
HUTCHINSON, JW .
JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) :411-454
[2]  
ALBA JW, 1986, ADV CONSUM RES, V13, P446
[3]   EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS [J].
BETTMAN, JR ;
PARK, CW .
JOURNAL OF CONSUMER RESEARCH, 1980, 7 (03) :234-248
[4]   INFORMATION ACCESSIBILITY AS A MODERATOR OF CONSUMER CHOICE [J].
BIEHAL, G ;
CHAKRAVARTI, D .
JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) :1-14
[5]   SYSTEMS SIMULATION - COMPARING DIFFERENT DECISION RULES [J].
BORDLEY, RF .
BEHAVIORAL SCIENCE, 1985, 30 (04) :230-239
[6]  
BRUCKS M, 1986, ADV CONSUM RES, V13, P58
[7]   COMMUNICATION MODALITY AS A DETERMINANT OF MESSAGE PERSUASIVENESS AND MESSAGE COMPREHENSIBILITY [J].
CHAIKEN, S ;
EAGLY, AH .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1976, 34 (04) :605-614
[8]   COMPREHENSIBILITY OF PERSUASIVE ARGUMENTS AS A DETERMINANT OF OPINION CHANGE [J].
EAGLY, AH .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1974, 29 (06) :758-773
[9]  
Grice H. P., 1975, SYNTAX SEMANTICS
[10]   COMPREHENSION OF PRAGMATIC IMPLICATIONS IN ADVERTISING [J].
HARRIS, RJ .
JOURNAL OF APPLIED PSYCHOLOGY, 1977, 62 (05) :603-608