COMMUNICATION MODALITY AS A DETERMINANT OF MESSAGE PERSUASIVENESS AND MESSAGE COMPREHENSIBILITY

被引:259
作者
CHAIKEN, S [1 ]
EAGLY, AH [1 ]
机构
[1] UNIV MASSACHUSETTS,DEPT PSYCHOL,AMHERST,MA 01002
关键词
D O I
10.1037//0022-3514.34.4.605
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
引用
收藏
页码:605 / 614
页数:10
相关论文
共 34 条
[1]   RELATION BETWEEN DISTRACTION AND PERSUASION [J].
BARON, RS ;
BARON, PH ;
MILLER, N .
PSYCHOLOGICAL BULLETIN, 1973, 80 (04) :310-323
[2]   AN EXPERIMENTAL STUDY OF THE EFFECT OF FOUR SPEECH VARIABLES ON LISTENER COMPREHENSION [J].
Beighley, K. C. .
SPEECH MONOGRAPHS, 1952, 19 (04) :249-258
[3]   COMMUNICATION DISCREPANCY AND INTENT TO PERSUADE AS DETERMINANTS OF COUNTERARGUMENT PRODUCTION [J].
BROCK, TC .
JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1967, 3 (03) :296-309
[4]  
CANTRIL H, 1935, PSYCHOLOGY RADIO
[5]  
CARVER ME, 1935, PSYCHOLOGY RADIO
[6]   COMPREHENSIBILITY OF PERSUASIVE ARGUMENTS AS A DETERMINANT OF OPINION CHANGE [J].
EAGLY, AH .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1974, 29 (06) :758-773
[7]   EFFECTS OF THREAT APPEALS AND MEDIA OF TRANSMISSION [J].
FRANDSEN, KD .
SPEECH MONOGRAPHS, 1963, 30 (02) :101-104
[8]   RESISTANCE TO PERSUASIVE COMMUNICATIONS - AN EXAMINATION OF DISTRACTION HYPOTHESES [J].
HAALAND, GA ;
VENKATESAN, M .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1968, 9 (2P1) :167-+
[9]  
HARWOOD KA, 1951, SPEECH MONOGR, V18, P123
[10]   THE RELATIVE EFFECTIVENESS OF READING AND LISTENING TO RADIO DRAMA AS WAYS OF IMPARTING INFORMATION AND SHIFTING ATTITUDES [J].
Haugh, Oscar M. .
JOURNAL OF EDUCATIONAL RESEARCH, 1952, 45 (07) :489-498