EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS

被引：771

作者：

BETTMAN, JR ^{[1
]}

PARK, CW ^{[1
]}

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA 15260

来源：

JOURNAL OF CONSUMER RESEARCH | 1980年 / 7卷 / 03期

关键词：

D O I：

10.1086/208812

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：234 / 248

页数：15

共 31 条

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[3] CONSTRUCTIVE PROCESSES IN CONSUMER CHOICE [J].

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ZINS, MA .

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[4]

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[5]

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[6]

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[7]

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[8] VERBAL REPORTS AS DATA [J].

ERICSSON, KA ;

SIMON, HA .

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[9]

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[10]

HOWARD JA, 1977, CONSUMER BEHAVIOR AP

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