EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES

被引：337

作者：

BETTMAN, JR

KAKKAR, P

机构：

[1] UNIV CALIF LOS ANGELES,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024

[2] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19174

来源：

关键词：

D O I：

10.1086/208672

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：233 / 240

页数：8

共 15 条

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[2]

BETTMAN JR, TO BE PUBLISHED

[3]

Jacoby J., 1976, ADV CONSUM RES, P306

BETTMAN, JR ;

KAKKAR, P .

[5]

Newell A., 1972, HUMAN PROBLEM SOLVIN, V104

PAYNE, JW .

ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1976, 16 (02) :366-387

[7]

RUSS FA, 1971, THESIS CARNEGIE MELL

[8]

Russo Edward J., 1975, MEM COGNITION, V3, P267

[9]

RUSSO JE, 1975, J MARKETING, V39, P11, DOI 10.2307/1250110

[10]

RUSSO JE, UNPUBLISHED PAPER