EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS

被引:771
作者
BETTMAN, JR [1 ]
PARK, CW [1 ]
机构
[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA 15260
关键词
D O I
10.1086/208812
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:234 / 248
页数:15
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[31]  
WRIGHT PL, 1977, N HOLLAND TIMS STUDI, V6, P91