DEGREES OF PRODUCT NEWNESS AND EARLY TRIAL

被引：19

作者：

DONNELLY, JH ^{[1
]}

ETZEL, MJ ^{[1
]}

机构：

[1] UNIV KENTUCKY,DEPT BUSINESS ADM,KNOXVILLE,TN 37916

来源：

关键词：

D O I：

10.2307/3149697

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：295 / 300

页数：6

共 21 条

[11]

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[12]

OSTLUND LE, 1969, FAL P C AM MARK ASS, P259

[13]

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[14] EXPLORATION OF PERCEIVED RISK AND WILLINGNESS TO TRY NEW PRODUCTS [J].

POPIELARZ, DT .

[15]

ROBERTSON TS, 1968, PERSPECTIVES CONSUME

[16]

Rogers EM., 2003, DIFFUSION INNOVATION, V5

[17]

ROGERS EM, 1968, APPLICATIONS SCIENCE

[18]

SCOTT WA, 1962, INTRO PSYCHOLOGICAL

[19] MEDIA EXPOSURE PATTERNS OF CONSUMER INNOVATORS [J].

SUMMERS, JO .

[20]

WHITE I, 1966, KNOWING CONSUMER