EXPLORATION OF PERCEIVED RISK AND WILLINGNESS TO TRY NEW PRODUCTS

被引：39

作者：

POPIELARZ, DT ^{[1
]}

机构：

[1] UNIV MINNESOTA,MINNEAPOLIS,MN

来源：

关键词：

D O I：

10.2307/3149875

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：368 / 372

页数：5

共 9 条

[1]

Bauer R.A, 1960, 43RD P NAT C AM MARK, P389

[2] COGNITIVE RISK AND ENVIRONMENTAL-CHANGE [J].

BRUNER, JS ;

TAJFEL, H .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1961, 62 (02) :231-&

[3]

BRUNER JS, 1956, STUDY THINKING, P28

COX, DF ;

RICH, SU .

[5]

KOGAN N, 1964, RISK TAKING

[6]

*OP RES CORP, 1959, 1 TAST RES REP

[7]

Pettigrew T. F., 1958, J PERS, V26, P532

[8]

White Irving S., 1966, KNOWING CONSUMER, P90

[9]

1959, ADVERTISING AGE, V30, P3