PREDEVELOPMENT ACTIVITIES DETERMINE NEW PRODUCT SUCCESS

被引：191

作者：

COOPER, RG ^{[1
]}

机构：

[1] INNOVAT CTR,WATERLOO,ONTARIO,CANADA

来源：

关键词：

D O I：

10.1016/0019-8501(88)90007-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：237 / 247

页数：11

共 23 条

[1]

*BOOZ ALL HAM, 1982, NEW PROD MAN 1980S

[2]

CALANTONE R, 1979, J ACADEMY MARKET SUM

[3]

Cooper R.G., 1979, IND MARKET MANAG, V8, P136

[4] WHY NEW INDUSTRIAL PRODUCTS FAIL [J].

COOPER, RG .

[5] A PROCESS MODEL FOR INDUSTRIAL NEW PRODUCT DEVELOPMENT [J].

COOPER, RG .

[6] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J].

COOPER, RG .

COOPER, RG .

COOPER, RG ;

KLEINSCHMIDT, EJ .

[9]

COOPER RG, 1984, EUR J MARKETING, V18, P1

[10]

CRAWFORD CM, 1984, J PROD INNOVAT MANAG, V2, P85