SELECTING WINNING NEW PRODUCT PROJECTS - USING THE NEWPROD SYSTEM

被引:57
作者
COOPER, RG [1 ]
机构
[1] CANADIAN IND INNOVAT CTR,WATERLOO,ONTARIO,CANADA
关键词
Address correspondence to Professor Robert G. Cooper; Faculty of Business; McMaster University; Hamilton; Ontario; Canada L8S 4M4. This work was supported by a grant from the Office of Industrial Innovation; DRIE; Canadian Federal Government;
D O I
10.1016/0737-6782(85)90014-1
中图分类号
F [经济];
学科分类号
02 ;
摘要
23
引用
收藏
页码:34 / 44
页数:11
相关论文
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