A PROCESS MODEL FOR INDUSTRIAL NEW PRODUCT DEVELOPMENT

被引：150

作者：

COOPER, RG

机构：

来源：

IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT | 1983年 / 30卷 / 01期

关键词：

D O I：

10.1109/TEM.1983.6448637

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

What steps should the industrial new product manager take to improve new product performance? This article pulls together the findings from the many research studies into what makes a new product a success. Six important lessons point to a flow model approach to the development and commercialization of a new product - a step-by-step approach to successful product innovation. A seven-stage model, designed to move a product from the idea stage to product launch, is described. Actual case histories how each stage of the model can be implemented. 39 Ref.

引用

页码：2 / 11

页数：10

共 39 条

[1]

ALBALA A, 1975, IEEE T ENG MANAG, V22

[2]

Booz A.H, 1968, MANAGEMENT NEW PRODU

[3]

CALANTONE R, 1979, J ACAD MARKETING SCI, V7

[4]

CALANTONE R, 1981, J MARKETING, V45

[5]

Cooper R.G., 1979, IND MARKET MANAG, V8, P124

[6] WHY NEW INDUSTRIAL PRODUCTS FAIL [J].

COOPER, RG .

INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) :315-326

[7]

COOPER RG, 1979, J MARKETING, V43

[8]

COOPER RG, 1976, EUROPEAN J MARKETING

[9]

COOPER RG, 1981, IEEE T ENG MANAG, V28

[10]

COOPER RG, 1980, EUROPEAN J MARKETING, V14

← 1 2 3 4 →