A MODIFIED-MODEL OF POWER IN THE MARKETING CHANNEL

被引：128

作者：

LUSCH, RF ^{[1
]}

BROWN, JR ^{[1
]}

机构：

[1] UNIV NEBRASKA, LINCOLN, NE 68588 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 03期

关键词：

D O I：

10.2307/3151565

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：312 / 323

页数：12

共 51 条

[11] POWER MEASUREMENT IN DISTRIBUTION CHANNEL [J].

ELANSARY, AI ;

STERN, LW .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) :47-52

[12] EFFECTS OF ADMINISTRATIVE CONTROL ON EFFICIENCY OF VERTICAL MARKETING SYSTEMS [J].

ETGAR, M .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) :12-24

[13] SELECTION OF AN EFFECTIVE CHANNEL CONTROL MIX [J].

ETGAR, M .

JOURNAL OF MARKETING, 1978, 42 (03) :53-58

[14] CHANNEL ENVIRONMENT AND CHANNEL LEADERSHIP [J].

ETGAR, M .

JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) :69-76

[15] CHANNEL DOMINATION AND COUNTERVAILING POWER IN DISTRIBUTIVE CHANNELS [J].

ETGAR, M .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (03) :254-262

[16]

FRAZIER GL, 1979, THESIS INDIANA U

[17]

French J.R., 1959, STUD SOC POWER, V7, P311, DOI DOI 10.1007/BF00228551

[18] PRODUCT MANAGER AS AN INFLUENCE AGENT [J].

GEMMILL, GR ;

WILEMON, DL .

JOURNAL OF MARKETING, 1972, 36 (01) :26-30

[19] POWER IN A CHANNEL OF DISTRIBUTION - SOURCES AND CONSEQUENCES [J].

HUNT, SD ;

NEVIN, JR .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) :186-193

[20] A FRAMEWORK FOR THE USE OF POWER [J].

KASULIS, JJ ;

SPEKMAN, RE .

EUROPEAN JOURNAL OF MARKETING, 1980, 14 (04) :180-191

← 1 2 3 4 5 6 →