A FRAMEWORK FOR THE USE OF POWER

被引：53

作者：

KASULIS, JJ ^{[1
]}

SPEKMAN, RE ^{[1
]}

机构：

[1] UNIV MARYLAND,COLLEGE PK,MD 20742

来源：

EUROPEAN JOURNAL OF MARKETING | 1980年 / 14卷 / 04期

关键词：

D O I：

10.1108/EUM0000000004899

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：180 / 191

页数：12

共 18 条

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[6]

GALBRAITH JK, 1952, AM CAPITALISM CONCEP, P27

[7] POWER IN A CHANNEL OF DISTRIBUTION - SOURCES AND CONSEQUENCES [J].

HUNT, SD ;

NEVIN, JR .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) :186-193

[8] PROCESSES OF OPINION CHANGE [J].

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[9] MARKETING CHANNEL - WHO SHOULD LEAD THIS EXTRA-CORPORATE ORGANIZATION [J].

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JOURNAL OF MARKETING, 1970, 34 (01) :31-38

[10] SOURCES OF POWER - THEIR IMPACT ON INTRA-CHANNEL CONFLICT [J].

LUSCH, RF .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) :382-390

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