MARKETING CHANNEL - WHO SHOULD LEAD THIS EXTRA-CORPORATE ORGANIZATION

被引：40

作者：

LITTLE, RW ^{[1
]}

机构：

[1] UNIV WASHINGTON,GRAD SCH BUSINESS ADD,SEATTLE,WA

来源：

关键词：

D O I：

10.2307/1250293

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：31 / 38

页数：8

共 14 条

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[2]

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[3]

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[4]

Bucklin L.P., 1960, MARKETING MATURING D, P379

[5]

BUCKLIN LP, 1967, 35 U CAL I BUS EC RE

[6]

BUZZELL RD, 1957, ADAPTIVE BEHAVIOR MA, P139

[7] MARKETING OF HOUSEBUILDING MATERIALS [J].

COX, R ;

GOODMAN, CS .

[8] The Competitive Struggle for Market Control [J].

Craig, David R. ;

Gabler, Werner K. .

[9]

HEFLEBOWER RB, 1957, AM ECON REV, V47, P274

[10]

KUHN A, 1960, STUDY SOC MULTIDISCI, P385