A REVIEW OF MULTIDIMENSIONAL-SCALING IN MARKETING-RESEARCH

被引：39

作者：

COOPER, LG

机构：

来源：

APPLIED PSYCHOLOGICAL MEASUREMENT | 1983年 / 7卷 / 04期

关键词：

D O I：

10.1177/014662168300700404

中图分类号：

O1 [数学]; C [社会科学总论];

学科分类号：

03 ; 0303 ; 0701 ; 070101 ;

摘要：

引用

页码：427 / 450

页数：24

共 147 条

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[29] SEMANTIC DIFFERENTIAL AND NONMETRIC MULTI-DIMENSIONAL SCALING DESCRIPTIONS OF BRAND IMAGES [J].

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[30]

GREEN P, 1973, DARTNELL MARKETING M

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