USING CLUSTER ANALYSIS TO IMPROVE MARKETING EXPERIMENTS

被引：18

作者：

DAY, GS

HEELER, RM

机构：

[1] STANFORD UNIV,DEPT MKT,STANFORD,CA 94305

[2] YORK UNIV,DEPT MKT,TORONTO,ONTARIO,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 03期

关键词：

D O I：

10.2307/3149573

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：340 / 347

页数：8

共 16 条

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[4] NUMERICAL TAXONOMY IN MARKETING ANALYSIS - REVIEW ARTICLE [J].

FRANK, RE ;

GREEN, PE .

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[5] NOTE ON PROXIMITY MEASURES AND CLUSTER ANALYSIS [J].

GREEN, PE ;

RAO, VR .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) :359-364

[6]

GREEN PE, 1970, RESEARCH MARKETING D

[7]

GREEN PE, 1967, MANAGE SCI, V13, pB387

[8]

GREEN PE, UNPUBLISHED PAPER

[9] HIERARCHICAL CLUSTERING SCHEMES [J].

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[10] MULTIDIMENSIONAL-SCALING BY OPTIMIZING GOODNESS OF FIT TO A NONMETRIC HYPOTHESIS [J].

KRUSKAL, JB .

PSYCHOMETRIKA, 1964, 29 (01) :1-27

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