THE INDEX OF CONSUMER SENTIMENT TOWARD MARKETING

被引：117

作者：

GASKI, JF

ETZEL, MJ

机构：

来源：

JOURNAL OF MARKETING | 1986年 / 50卷 / 03期

关键词：

D O I：

10.2307/1251586

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：71 / 81

页数：11

共 19 条

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[2]

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[5]

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[8]

Festinger L., 1957, THEORY COGNITIVE DIS

[9] EVALUATION OF EXPECTANCY VALUE MODEL OF ATTITUDE MEASUREMENT FOR PHYSICIAN PRESCRIBING BEHAVIOR [J].

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[10] WILL REAL CONSUMER ACTIVIST PLEASE STAND UP - EXAMINATION OF CONSUMERS OPINIONS ABOUT MARKETING PRACTICES [J].

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