MEMORY FACTORS IN ADVERTISING - THE EFFECT OF ADVERTISING RETRIEVAL CUES ON BRAND EVALUATIONS

被引：266

作者：

KELLER, KL

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1987年 / 14卷 / 03期

关键词：

D O I：

10.1086/209116

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：316 / 333

页数：18

共 56 条

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